Turquality Supports

Turquality Supports

TURQUALITY® is the first and the only state-sponsored branding program of our company, which holds the competitive advantage of our country and owns product groups that have branding potential, having  the goal to become a global player with their own brands in the international markets by providing accumulation of managerial knowledge in a way to comprise all the processes from their manufacturing to their marketing, from their sale to their after-sales services, their institutionalization and development and forming and placing a positive Turkish goods image by the brands in question.

The focus of the TURQUALITY® Program, unlike the traditional export supports, is to contribute to the branding objectives of the companies, rather than only increasing exports.